Newsletter

BiblioTech

Book marketing in the digital age. Ideas on audience growth, personal branding, content, and the future of publishing—from Luke Joerger.

Newsletter

BiblioTech

Book marketing in the digital age. Ideas on audience growth, personal branding, content, and the future of publishing—from Luke Joerger.

BIBLIOTECH · LUKE JOERGER

Dolly: A Branding Masterclass

What Dolly Parton’s unmistakable personal brand teaches us about authenticity, storytelling, and lasting influence.

What Dolly Parton’s unmistakable personal brand teaches us about authenticity, storytelling, and lasting influence.

Read on LinkedIn ↗

BIBLIOTECH · LUKE JOERGER

Stop Launching Books. Start Launching Movements.

Why lasting book marketing starts with spreading an idea, not chasing launch-week attention, and how authors can build movements around their work.

Why lasting book marketing starts with spreading an idea, not chasing launch-week attention, and how authors can build movements around their work.

Read on LinkedIn ↗

BIBLIOTECH · LUKE JOERGER

Repurpose it: Why One Idea Should Become 30 Pieces of Content

Turn podcasts, interviews, and strong ideas into a repeatable content system that extends reach without constantly starting from scratch.

Turn podcasts, interviews, and strong ideas into a repeatable content system that extends reach without constantly starting from scratch.

Read on LinkedIn ↗

BIBLIOTECH · LUKE JOERGER

The Network Effect: Your Audience Is Just a Pinhole

Your followers are only the beginning. Discover how professional communities and aligned partnerships open access to much larger audiences.

Your followers are only the beginning. Discover how professional communities and aligned partnerships open access to much larger audiences.

Read on LinkedIn ↗

BIBLIOTECH · LUKE JOERGER

Video Didn’t Just Change Marketing. It Changed Everything.

Lessons from decades behind the camera on why consistent production, native video, and compelling stories build powerful digital brands.

Lessons from decades behind the camera on why consistent production, native video, and compelling stories build powerful digital brands.

Read on LinkedIn ↗

BIBLIOTECH · LUKE JOERGER

Don’t Judge a Book by Its Cover Art (Except Everyone Does)

Why cover design is more than decoration: it shapes first impressions, positions your book, and anchors your entire visual marketing system.

Why cover design is more than decoration: it shapes first impressions, positions your book, and anchors your entire visual marketing system.

Read on LinkedIn ↗

BIBLIOTECH · LUKE JOERGER

How I Learned to Stop Worrying and Love AI

A practical, candid look at using AI for clearer thinking, better writing, and scalable content creation while taking its risks seriously.

A practical, candid look at using AI for clearer thinking, better writing, and scalable content creation while taking its risks seriously.

Read on LinkedIn ↗

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Ready to grow your digital brand, reach more readers, or build an audience for your next book, course, or service? Let’s talk about what’s next.

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Get Started

Let’s Build Your Audience

Let’s turn your social media into a powerful growth engine.

Hastings Digital campaign artwork
Hastings Digital campaign artwork
Hastings Digital campaign artwork
Hastings Digital campaign artwork
Hastings Digital campaign artwork
Hastings Digital campaign artwork
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Hastings Digital

We combine content, management, & paid media to help brands grow, engage, & convert — on the platforms that matter most.

Hastings Digital

We combine content, management, & paid media to help brands grow, engage, & convert — on the platforms that matter most.

Hastings Digital

We combine content, management, & paid media to help brands grow, engage, & convert — on the platforms that matter most.