In 2012 World Wrestling Entertainments (WWE) YouTube page had 350,000 subscribers and only 200 million views. Through an aggressive annotation campaign, audience development strategy and a close relationship with representatives at YouTube we grew the subscriber base to over 2 Million followers and over 2 Billion views in just over a year.
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At the same time my team uploaded over 30,000 hours of archive content to YouTube in a claiming exercise that served to increase monthly revenue for WWE over 300%.

In one of the most successful show launches on YouTube we led the curation of a number of new online series including the new (and improved) WWE Top 10 now with over 250 videos and 100+ million views to date.

We also led the live streaming for WWE's Pay-Per View pre-shows which are now a staple of their monthly showing managing & monitoring the streams and delivering analytics reports directly to the McMahon family.

Today the WWE YouTube channel boasts 7+ Million Subscribers and over 4 Billion views and ranks at #28 on the all time views list and #8 with an A+ rating on SocialBlade.